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| 北京 | 上海 | 广州 | 其他城市 | 合计 | 网民数量 （万人） | 737 | 830 | 395 | 3757 | 5719 | 购物网民数量 （万人） | 287 | 375 | 126 | 810 | 1598 | 网络购物渗透率 | 38.9% | 45.2% | 31.9% | 21.6% | 27.9% | 半年人均购物金额（元/人/半年） | 1098 | 1107 | 856 | 966 | --- | 半年网购金额（亿元） | 31 | 42 | 11 | 78 | 162 |
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| 北京 | 上海 | 广州 | 其他城市 | 淘宝网 | 72.3% | 78.5% | 73.0% | 81.1% | 当当网 | 21.3% | 14.5% | 20.8% | 12.1% | 卓越亚马逊网 | 23.3% | 12.0% | 20.3% | 7.1% | TOM易趣网 | 9.0% | 10.3% | 6.8% | 7.3% | 拍拍网 | 2.3% | 1.8% | 6.3% | 6.4% |
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| 不到18岁 | 18~24岁 | 25~30岁 | 31~35岁 | 36~40岁 | 40岁以上 | 合计 | 北京 | 3.4% | 31.4% | 34.0% | 13.0% | 9.6% | 8.6% | 100.0% | 上海 | 2.8% | 35.0% | 29.5% | 13.7% | 9.8% | 9.1% | 100.0% | 广州 | 3.9% | 35.7% | 30.4% | 17.1% | 8.1% | 4.7% | 100.0% | 其他城市 | 3.4% | 41.4% | 29.5% | 12.9% | 7.2% | 5.5% | 100.0% |
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| 不到18岁 | 18~24岁 | 25~30岁 | 31~35岁 | 36~40岁 | 40岁以上 | 合计 | 淘宝网 | 2.8% | 39.8% | 32.5% | 13.3% | 6.7% | 4.8% | 100.0% | 拍拍网 | 11.1% | 57.1% | 24.6% | 4.0% | 1.6% | 1.6% | 100.0% | 当当网 | 3.8% | 27.4% | 29.6% | 16.3% | 13.9% | 9.0% | 100.0% | TOM易趣网 | 3.0% | 30.5% | 34.5% | 14.7% | 11.2% | 6.1% | 100.0% | 卓越亚马逊网 | 2.9% | 42.3% | 27.1% | 12.9% | 7.1% | 7.7% | 100.0% |
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